2Africa Extended to the Arabian Gulf, India, and Pakistan – Now the Longest Subsea Cable System in the World
The 2Africa consortium, comprised of China Mobile International, Facebook, MTN GlobalConnect, Orange, stc, Telecom Egypt, Vodafone and WIOCC, announced today the addition of a new segment – the 2Africa PEARLS branch – extending to the Arabian Gulf, India, and Pakistan. This extension will bring the total length of the 2Africa cable system to over 45,000 kilometers, making it the longest subsea cable system ever deployed. Now connecting three continents, Africa, Europe and Asia terrestrially through Egypt, 2Africa creates unique connectivity by adding vital landing locations in Oman (Barka), UAE (Abu Dhabi and Kalba), Qatar (Doha), Bahrain (Manama), Kuwait (Kuwait), Iraq (Al-Faw), Pakistan (Karachi), India (Mumbai), and a fourth landing in Saudi Arabia (Al Khobar). The new 2Africa branch joins recently announced extensions to the Canary Islands, the Seychelles, Comoros Islands, Angola, and a new landing to south-east Nigeria. As with other 2Africa cable landings, capacity will be available in PEARLS landings at carrier-neutral facilities or open-access cable landing stations on a fair and equitable basis, encouraging and supporting the development of a healthy internet ecosystem. To further support a burgeoning global digital economy, the expanded system will serve an even wider range of communities that rely on the internet for services from education to healthcare, and businesses, providing economic and social benefits that come from increased connectivity. As announced in May 2020, 2Africa was planned to directly bring seamless international connectivity to 1.2 billion people. Today, with 2Africa PEARLS, 2Africa will be providing international connectivity to an additional 1.8 billion people–that’s 3 billion people, representing 36% of the global population. Alcatel Submarine Networks (ASN) will deploy the new system utilizing new technologies such as SDM that allow the deployment of up to 16 fiber pairs, double that of older technologies and bringing greater and more cost-effective capacity. About China Mobile International Limited China Mobile International Limited (CMI) is a wholly-ownedsubsidiary of China Mobile, mainly responsible for the operation of China Mobile’s international business. In order to provide better services to meet the growing demand in the international telecommunications market, China Mobile established a subsidiary, CMI, in December 2010. CMI currently has over 70 terrestrial and submarine cable resources worldwide, with a total international transmission bandwidth of 98T, and more than 180 PoPs. With Hong Kong, China as its launchpad, CMI has significantly accelerated global IDC development, creating a strong network for data centre cloudification. Leveraging the strong support by China Mobile, CMI is a trusted partner that provides comprehensive international information services and solutions to international enterprises, carriers and mobile users. Headquartered in Hong Kong, China, CMI has expanded its footprint in 37 countries and regions. For more information, please visit www.cmi.chinamobile.com. About Facebook Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. Over 2 billion people use Facebook, Instagram, WhatsApp, or Messenger every month to stay connected with friends and family, to discover what is going on in the world, and to share and express what matters to them. Facebook is defined by its unique culture – one that rewards impact. The company encourages people to be bold and solve the problems they care most about. The phrase “this journey is 1% finished” reminds the company’s teams that they have only begun to fulfil Facebook’s mission. As the company evolves its journey to bring the world closer together, it stays true to the same core values to guide the way it works and the decisions it makes every step of the way: be open, be bold, move fast, focus on impact, and build social value. For more information, please visit https://www.linkedin.com/company/facebook/about/. About MTN GlobalConnect GlobalConnect is a Pan-African digital wholesale and infrastructure services company, and an operating company in the MTN Group. GlobalConnect manages MTN’s international and national major wholesale activities, in addition to offering reliable wholesale and infrastructure solutions for fixed connectivity and wholesale mobility solutions that include international mobile services, Voice, SMS, signalling, roaming and interconnect. The MTN Group launched in 1994 is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world and is inspired by the belief that everyone deserves the benefits of a modern connected life. Embracing the Ambition 2025 strategy, MTN is anchored on building the largest and most valuable platform business, with a clear focus on Africa. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. For more information, please visit www.globalconnect.solutions – https://www.mtn.com About Orange Orange is one of the world’s leading telecommunications operators with sales of 42.3 billion euros in 2020 and 139,000 employees worldwide at 30 June 2021, including 80,000 employees in France. The Group has a total customer base of 263 million customers worldwide at 30 June 2021, including 218 million mobile customers and 22 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In December 2019, the Group presented its new “Engage 2025” strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions. Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).For more information on the internet and on your mobile: www.orange.com, www.orange-business.com About stc With its headquarter in Riyadh, stc group is the largest in the Middle East and North Africa based on market cap. stc’s revenue for 2020 amounted to 58,953million SAR (15,721 million US dollars) and the net profit amounted to 10,995 million SAR (2,932 million US dollars). stc was established in 1998 and currently has customers around the globe. It is ranking among the world’s top 50 digital companies and the first in the Middle East and North Africa according to Forbes. It focuses
Connecting the unconnected: GSMA case study celebrates Digital Smart success
The GSMA, the association representing mobile operators worldwide, has singled out MTN Digital Smart for a case study on how digital literacy programmes can make a real impact in promoting mobile internet usage. The report – published by the GSMA’s Connected Society programme which focuses on underserved population groups in developing markets – evaluates MTN’s pilot Data Smart campaign in Benin and Cameroon. “Analysis of MTN transactional data showed a significant increase in data usage among customers who received the digital skills training…Customers started to apply the knowledge and skills they learned to use mobile internet,” it says, noting that in both countries, Digital Smart resulted in trainees’ average revenue per user (ARPU) more than doubling for all user categories. Among smartphone users trained, ARPU and mobile data usage more than tripled. Describing how MTN has “made digital inclusion a core part of their growth strategy and embedded this commitment in their CHASE framework”, the GSMA reports that Digital Smart drew on materials from the Mobile Internet Skills Training Toolkit, an easy-to-use toolkit developed by the GSMA for first-time mobile users. Launched in 2018, MTN’s CHASE framework guides us in our work to extend digital inclusion by overcoming the five key barriers to mobile internet adoption: coverage, handsets, affordability, service bundling and education and ease of access. “An important part of the campaign is meaningful use of cases based on customers’ needs and interests, that make mobile internet relevant and applicable to their lives,” the case study says. “For example, in an area where a cinema recently opened, agents showed customers how to watch trailers for the films on their phones.” In 2019, an MTN Digital Smart pilot reached some three million people and the many lessons learnt were used the following year to bring digital literacy to 18 million individuals in eight countries: Benin, Cameroon, Congo-Brazzaville, Côte d’Ivoire, Guinea-Conakry, Nigeria, Rwanda and Uganda. According to the case study, “Running the Data Smart campaign required considerable resources at both the group and operating-company level. MTN’s hybrid approach, which included remote delivery methods alongside traditional face-to-face training, ensured the campaign continued to reach scale even during the COVID-19 pandemic.” The case study features photographs of MTN brand ambassadors reaching out to the public in crowded markets, in rural areas, restaurants and offices. There is even an image of a brand ambassador climbing a ladder to access a customer’s hard-to-reach home. The case study concludes with the key takeaways which others who are serious about digital inclusion can use. These recommendations include the importance of localising content, making it easier for individuals to remember and share what they’ve learnt, and using all available channels and media. “The partnership between the GSMA and MTN on the Data Smart campaign has had a substantial social and commercial impact,” the report comments. MTN Group General Manager Customer Experience and Digital, Irshaad Gouse concurs: “The education element is absolutely critical to our Dual Data strategy and overall commitment to creating shared value as part of MTN’s Ambition 2025 corporate strategy.” “Enabling people to understand the relevant opportunities that being connected brings them and how it cannot just support, but fundamentally change their lives for the better, is key,” he adds. Our Dual Data approach aims to provide access to customers across different segments within our markets, addressing the urban-rural divide as lower income and/or rural customers make up around 70% of market. In 2021 Digital Smart is continuing to reach out to millions across Africa, to fundamentally change their lives through the power of mobile. Read More: MTN Data Smart Case Study About MTN Group Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy, Ambition 2025, is anchored on building the largest and most valuable platform business, with a clear focus on Africa. www.mtn.com Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093
MTN Ghana Provides Ghc10m To Empower And Expand Girls In ICT Project
MTN Ghana, as part of its 25th Anniversary celebration, has committed an amount of GHc10 million to the Ministry of Communication and Digitalization in support of the Girls in ICT project. Girls in ICT program is an international initiative adopted in 2012 by all ITU Member States including Ghana. The program is aimed at exposing young girls to opportunities in the ICT sector through the mentorship workshop and open day programs to prepare them for ICT related professions in future. The first part of the funds was presented to the Minister of Communications and Digitalization Hon. Ursula Owusu-Ekuful at a presentation ceremony in Accra. The funding is to cover the cost of the project over a three-year period to support government’s efforts to empower and encourage girls to consider studies and careers in ICT. Speaking at the presentation ceremony, Chief Corporate Service Officer of MTN Ghana, Samuel Koranteng, said “The MTN Group is a signatory to the United Nations Women Empowerment Principles and by this, the company has pledged its commitment to the advancement of Gender Equality and the Empowerment of Women. It is part of the company’s core beliefs that everyone deserves the benefits of a modern, connected life and therefore strive to ensure that men and women benefit equally from ICT.” “Gender Empowerment is a key strategic component of MTN’s Corporate Social Investment and over the years we have made significant contributions in this regard and because of that, we do not wait until precocious young girls become seasoned women professionals before taking an interest in them. Our contributions start from the grassroots level,” Mr. Koranteng added. The Chief Capital Projects officer, William Tetteh speaking on behalf of the CEO of MTN Ghana said “MTN Ghana remains committed in supporting government development agenda and this presentation is a demonstration of that commitment”. Receiving the cheque on behalf of the government, Minister of Communications and Digitalization, Hon. Ursula Owusu-Ekuful, thanked MTN Ghana for joining other corporate organizations to support the government’s initiative to empower girls in ICT. She said “The ICT world provides great career opportunities for girls if they are given the needed support and mentorship. The initiative for this year includes a bootcamp for girls from rural communities in the Western North region who are already undergoing programming and coding training. The Ministry will consider expanding the programme to reach more girls in other regions.” The initiative falls in line with MTN’s vision to lead the delivery of bold new digital world and its core beliefs that everyone deserves the benefits of a modern, connected life. In view of that, MTN Ghana has supported the programme since its inception with mentorship programs as well as cash and kind donations. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: +2335555568093
MTN Bright Conversations To Host Prof. Kwame Karikari
The third edition of MTN’s thought leadership program, BRIGHT Conversations series is scheduled to come off on Wednesday 1st September 2021 at 10:00 am and will host the renowned Communications educator Professor Kwame Afum Karikari. The edition will discuss the theme “Promoting Professionalism in The Era of Social Media And Citizen Journalism”. The program will stream live via Zoom and on Ghanaweb with limited in person audience. Professor Kwame A. Karikari is a seasoned journalist who practiced Journalism in the 1980’s and served as Director General of the Ghana Broadcasting Corporation. He moved from the field as a journalist to the classroom to teach Journalism and Mass Communications. He was for several years a professor at the School of Communication Studies, University of Ghana and the former Dean of the School of Communication Studies at the Wisconsin International University College. He has over the years been involved in training journalists in several African countries. Professor Karikari is also an activist pursuing Social Justice and Human Rights causes in Africa, including democratic reforms in Ghana. He serves on the Boards of a number of African and International Rights Organizations and on the editorial boards of academic publications. He is the founder and former Executive Director of the Media Foundation for West Africa. He is currently the Director at the Centre for Communication Education Research and Professional Development at the University of Education, Winneba. He is the Board Chairman of Graphic Communications Group and also a board member of the Media Foundation for West Africa. Commenting on the upcoming edition of the MTN BRIGHT Conversations Mr. Samuel Koranteng, Chief Corporate Services Officer said, “MTN is excited to host an outstanding intellectual like Prof. Kwame Karkari who has contributed so much to the development of media practice and Journalism in Ghana. With his rich experience in academia, Journalism and Mass Communications, we are looking forward to the insightful lessons he has to share based on his experience over the years”. Mr. Koranteng urged all persons who have the desire to see the practice of quality Journalism and the effective use of Social Media as a tool to practice Citizen Journalism to join the virtual session on Wednesday 1st September. The MTN BRIGHT Conversation series is a novel initiative by MTN Ghana organised as part of the activities marking the company’s 25th anniversary celebrations. The purpose is to celebrate distinguished persons whose ideas, thoughts and reflections have helped to shape the Ghanaian society. The first and second editions hosted Nana Kwasi Gyan Apenteng the immediate past chairman of the National Media Commission and Rev. Dr. Joyce Aryee of the Salt and Light Ministries. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: +2335555568093
MTN Ghana To Reward Customers With 25 Cars In Anniversary Promo
MTN Ghana has placed 25 Hyundai Sonata salon cars on offer in a mega anniversary promotion to reward Customers for their loyalty to the brand as it celebrates its 25th anniversary. The MTN @ 25 Mega Promo which is valid for three (3) months (from August to October 2021), will see customers rewarded with a lot of prizes including 25 brand new Hyundai Sonata 2021 model, Cash Rewards and loads of Airtime for 24,000 customers. Mechanics: As a points–based promotion, all customers will be given unique point targets to meet monthly. The promo is designed to reward all Prepaid and eligible post paid Subscribers (existing and new) based on their usage of products and services across MTN platforms. To participate in the promo, customers are required to dial *156# and select option 5 to opt-in. Promo points are accumulated based on usage and spend A pesewa spent on voice or SMS will attract one point. A pesewa spent on data will attract 3 points A pesewa spent on MTN digital platforms (eg.My MTN , Ayoba , Pulse & MoMo Apps) will attract 10 points A pesewa spent on all other activities by way of subscription will attract 3 points. Winner Selection and Promo Rewards Customers who exceed their monthly targets points by the highest percentage margin (by ranking) will be rewarded. In all, 25 Customers will be rewarded with 25 brand new Hyundai Sonata cars. Over 24,000 customers will be rewarded with cash prizes up to Ghc5, 000 and loads of free Airtime in the MTN @25 Mega Consumer Promotion. “The Mega Promo deepens our commitment to ensuring that beyond the functional benefits derived from patronizing our products and services, customers stand a great chance of living their cherished dreams with life-changing rewards”, Noel Kojo-Ganson, the Chief Marketing Officer of MTN Ghana said. He added, “in order to have a fair distribution of the prizes at stake, the promo is designed to ensure that at least a customer in each of the 16 regions drives home a brand-new Hyundai Sonata. Distribution of the remaining nine cars will be based solely on the percentage margin participants exceed their target points without recourse to regions”. (The mode of Regional allocations per month has been published on the MTN Ghana website www.mtn.com.gh). “We do not want all winners coming from just a few regions. I am urging all our Customers to register to participate in this promotion, talk more, browse more, do more on MTN digital platforms as well as more financial transactions with MoMo to win big in the MTN @ 25 mega promotion”, Mr Kojo-Ganson added. To ensure transparency in the selection of winners each month, MTN has engaged the services of KPMG as external auditors to support in validating winners of the promotion. Winners will be declared at the end of each month. Full details on the selection and presentations of prizes to monthly winners have been published on the website of MTN Ghana with details of the Terms and Conditions governing the promotion. The MTN @ 25 Mega Promo follows Good Day Ghana Promo, and the“Early Birds Rewards’, As the 25th anniversary promotions run, MTN customers are advised to be wary of the activities of fraudsters who employ various tactics to defraud customers. MTN Ghana will only call customers via 0244300000. Winners in MTN promotions are not informed via any links or promo codes. MTN will not request for any money or airtime before customers redeem their prizes. Customers are advised to call the Toll-Free number 100 or interact with our Customer Service Agents on its social media handles as follows: Twitter @MTNGhana/@AskMTNGhana; Facebook: MTNGhana WhatsApp:0554300000 and 0555300000. Customers also have the choice of using MyMTN App or Email via customercare.GH@mtn.com. MTN’s call center with toll free number 100 operates for 24hours. Visit www.mtn.com.gh for more details on the promotion. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093
Out There Media and MTN Ghana launch telco-driven mobile advertising with leading agencies and brands
Out There Media (OTM), a global leader in mobile advertising, today announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana. OTM’s proprietary mobile technology Mobucks will enable MTN Ghana to bring its customers targeted and interactive messaging campaigns from their chosen brands and agency partners. MTN’s telco insights and wide reach combined with Mobucks’s precise targeting and personalization capabilities will enable “micro-targeting at scale” for its future brand clients. This will yield outstanding results, including 70x better performance in terms of engagement, response, conversion and ROI compared with industry benchmarks. Several brand partners have signed up to be among the launch partners and innovation leaders on the Mobucks platform including Cadbury Richoco, Glitz Natural Care, Mandela Mile, Marie Stopes, Mycare Mobile, Odibets and PharmaAccess. One project came from Cadbury Richoco which ran a mobile messaging campaign to raise awareness for its national educational support program “My Ghana, My Pride”, by inviting school children to enter an essay competition to win scholarship funding. The campaign achieved an average Click Through Rate (CTR) of 5.5% beating current industry benchmarks for campaign engagement levels. “Ghana has the highest mobile penetration rate in West Africa, and mobile technology plays an increasingly important role here,” says Dario Bianchi, Digital Transformation Lead at MTN Ghana. “As MTN works towards becoming a digital operator by 2023, it is extremely important that we partner with the best brands to bring our customers the right content, to enhance their digital experience and enable them to enjoy modern connected life. Out There Media is the perfect partner for this, combining its technology with our data and our reach to deliver impactful engaging, interactive and innovative mobile advertising campaigns for our subscribers. We’ve already seen the impressive outcomes of the technology and we’re excited to continue seeing similar results with campaigns in the future.” This announcement builds on OTM’s recent work with MTN Ghana which saw the operator join a humanitarian initiative led by Out There Impact (OTI), OTM’s impact division committed to using the power of mobile technology for the greater good. Together with several global mobile operators, OTM launched an educational mobile campaign on behalf of the World Health Organization to help contain the ongoing spread of COVID-19. To date, the campaign has reached almost 300 million global citizens via OTM’s global network of mobile operators, including MTN Ghana’s subscribers, making it the largest mobile messaging campaign in the fight against COVID-19 thus far. “Telco-driven deterministic data is the richest form of data one can get and we’ve seen firsthand how valuable it is in increasing the impact and reach of advertising campaigns and since we will soon be in a world without cookies, the value of this data is exponential,” says Donald Mokgale, CEO, OTM Africa. “Since this partnership means a mobile solution for a mobile-first continent, it completely enables the businesses, brands and agencies to target consumers at scale in ways that have not been possible before. We are all mobile subscribers before we are social media users and through this partnership, MTN Ghana is providing brands with an opportunity to go beyond traditional social media advertising channels, and to instead gain access to MTN Ghana’s captive audience.” The contract win with MTN Group, first announced in March 2019, will see OTM’s Mobucks technology rolled out across the 21 countries MTN Group operates in throughout the African continent. The launch in Ghana follows the already successful roll out of Mobucks in other MTN Opcos such as MTN South Africa and MTN Nigeria. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093
MTN Ghana Adjudged Business Of The Decade By Millennium Excellence Foundation
The Millennium Excellence Foundation has conferred on MTN Ghana the ‘Business of the Decade’ award at the Millennium Excellence Awards held on Saturday July 17, 2021 at Manhyia in the Ashanti Region. MTN was among a few selected companies who achieved the highest rating by the esteemed Millennium Excellence Foundation Research and Award Committee team. A citation presented to MTN Ghana for the award read, “MTN Ghana has been delivering best services in the telecom industry. In the past decade, MTN has distinguished itself as the market leader and pacesetter in all aspects of communication services provision. MTN Ghana has been in the forefront of technology, digitization and innovation. MTN Ghana was the first to deliver a Data Center, 4G, MoMo and more, enabling it to stay miles ahead of the competition. The company has also been a leading tax payer and employer. The MTN Foundation has also changed many lives with its series of CSR programmes. MTN also contributes immensely to sports development.” The Chief Executive Officer of MTN Ghana Mr. Selorm Adadevoh who accepted the award on behalf of the company said, “MTN is pleased to receive this recognition which is an affirmation of the organization’s quest to ensure the provision of exceptional services to its customers through immense investments in all aspects of its operations. As a leading telecommunications service provider, we believe everyone deserves the benefits of a modern connected life therefore the organization continues to commit resources to meet both the digital and communication needs of customers.” Commenting further on the award the CEO said, “This award is coming at the time of MTN Ghana’s 25th Anniversary celebration and it is an affirmation of the company’s contribution to national development over the years. We wish to sincerely thank the Life Patron, His Royal Highness Otumfuo Osei Tutu II and the Millennium Excellence Foundation, for the recognition. This award will encourage us to go the extra mile in ensuring our customers and the nation as a whole continues to benefit from the operations of MTN in Ghana”, he added. The Millennium Excellence Awards is hosted only once every five years to recognize institutions and individuals who have contributed to national development. The ‘Business of the Decade’ award is the first award MTN Ghana has received from the Millennium Excellence Foundation since the inception of the awards. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093
Business Mogul Macdan And Experts Share Insights On Transformation Of The SME Space Through Digitalisation
MTN Ghana has hosted seasoned business professionals in the SME and digital space as they shared valuable insights on how SMEs in Ghana and Africa can grow their businesses through the digitalisation of their operations. Speaking on the theme Accelerating SME Growth and Development, business mogul Dr. Daniel McKorley CEO of MacDan Group, Digital Expert, Eric Osiakwan Managing Partner of Chanzo Capital and Mariam Kaleem Agyeman-Buahin, Head of Digital Marketing at Letshego shared experiences in their specific industries. The session was held as part of a six-month SME campaign being run by MTN Business. Dr. Daniel McKorley indicated that going digital required a deliberate and insistent approach to changing operational efficiency especially within the value chain. He said, “digitalizing processes encourage honesty because technology does not lie”. He admonished entrepreneurs to avoid putting themselves ahead of their businesses. He encouraged them to exhibit humility and discipline in their dealings with people. Exploring the advantages of the usage of digital tools, he said, “digitalization has helped to close gaps which could lead to fraud”. It is easier to track and monitor activities and items through digital channels than through manual ones. ‘’Digital gives us an opportunity to instantly correct issues”, he said. Discussing how businesses can start digitalising their operations, the Head of Digital Marketing at Letshego Ghana Savings and Loans Plc”, Mariam Kaleem Agyeman-Buahin indicated that businesses need to do an experiment of the digital process with their employees to get them to understand the process. She advised businesses to be strategic and decide on which areas of their businesses they want to digitalise. She encouraged SMEs to embrace and embed digital tools in their operations and partner with other companies that can help them deliver better services. Eric Osiakwan who is a Managing Partner of Chanzo Capital gave some interesting insights into digitalisation at the intercontinental level. According to him, for intercontinental trade network to work, businesses need digital adoption as it combats corruption, provide wider reach, and promote integrity. He said digitalisation contributes to economic growth and as a result, governments need to create the enabling environment, incentives, and policy framework for innovation to thrive. He said, these are critical in attracting investors. He concluded with the hope that Africa’s digital youth will create a new Africa that will grow to dominate the world. This edition of the MTN breakfast meeting was organised as part of the MTN Business SME Campaign launched last month to support the growth of SMEs. The Campaign will last for six (6) months and features exciting activities and promotions designed for SMEs across the country. The MTN SME campaign is being held with the support of Hubtel Ghana, Atlantic Phones, E-solutions, Npontu Technologies and other partner banks. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093
MTN Ghana Launches Twin City Festival, Promises To Excite Customers With Myraid Of Activities
MTN Ghana has launched the 2021 edition of its month long Twincity festival celebration in the Western region. The celebration is aimed at engaging customers with exciting activities during the month. This year’s Twincity festival also forms part of activities lined up to celebrate MTN’s 25th anniversary and the 10th anniversary of Twincity Fest in the Western region. At the launch was the Mayor for Sekondi-Takoradi Metropolis, Mr. Abdul Mumin-Issah and other stakeholders. Speaking at the launch, the Regional Senior Manager for Southwest Business District, Mr. Prince Owusu Nyarko, thanked all stakeholders for their loyalty to the brand for the past 25years and promised an exciting future together. He said, “as part of activities marking this year’s celebration there will be a lot of exciting activities to thank customers for their commitment to the brand. The highlight of this festival will be the much-awaited football match between the two traditional teams in Sekondi-Takoradi metropolis”. Touching on MTN’s 25th anniversary celebration, Mr. Owusu Nyarko highlighted the amazing rewards MTN Ghana is offering customers as part of the celebration and the continuous investment MTN has committed to modernize and expand its network infrastructure across the country to enhance customer experience. The Mayor for Sekondi-Takoradi Metropolis, Mr. Abdul Mumin-Issah who was the special guest of honour assured MTN of the Assembly’s support in making the festivity a memorable one. He commended MTN for promoting football in the region. Activities lined up for this year’s Twincity fest include Community Forum, stakeholder engagements, football gala between the super stars, Sekondi Hasaacas FC and the Sekondi Eleven Wise FC. The festival will be climaxed with the most famous Masquerade Carnival on July 31. Twincity Fest is an MTN initiated monthly-long festival aimed at celebrating stakeholders and customers in the Western Region and its environs. The celebration is to complement the myriad of festivals celebrated in the region that showcases the rich culture and customs of the people. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093
Africa CDC and MTN accelerate fight against COVID-19 with “One More Push” campaign
The Africa Centres for Disease Control and Prevention (Africa CDC) and pan-African operator MTN Group today launched a joint campaign – “One More Push” – to encourage people across the continent to not give up in the fight against COVID-19, and to continue to wear their masks, wash their hands and practice social distancing. “With third and fourth waves of COVID-19 sweeping across parts of Africa, we cannot overstate the importance of everyone doing their best right now to keep the virus at bay,” says Africa CDC Director, Dr John Nkengasong. “This campaign aims to encourage people to keep practising the preventative measures we know can limit the spread of COVID-19.” The awareness campaign is an extension of the African Union’s ‘Adapted Africa Joint Continental Strategy for COVID-19 Pandemic’ endorsed by Africa’s Health Ministers and aligned to the ‘Prevent, Monitor and Treat’ approach. It is also an extension of the partnership between the Africa CDC and MTN, which includes the rollout of COVID-19 vaccines to health workers across the continent through the Group’s US$25 million donation. “One More Push” is a renewed drive to encourage the public not to give up now. It asks that all of us keep our masks on, wash or sanitise our hands, and maintain a physical distance from each other until it is safe to no longer do so. In this way, we will be able to get back to the ‘old normal’ (or the best possible version of it) sooner rather than later. The “One More Push” campaign is about encouraging the people of Africa to remain vigilant in fighting COVID-19, at a time when we are experiencing new waves of infections, and vaccination progress towards herd immunity is still some time away for our people.” says MTN Group President and CEO Ralph Mupita, noting that MTN’s fortunes were closely tied to the health and prosperity of the continent. A key part of the campaign is onemorepushafrica.com, a digital content hub of credible and authoritative third-party content covering all things related to COVID-19. This includes facts around getting vaccinated, advice from leading healthcare bodies and medical experts, and important information from the Africa CDC. “As we continue with the distribution of vaccines across the continent, we all need to keep focused on overcoming COVID-19,” said Dr Nkengasong. “We implore all of Africa’s people to keep it up – let’s all give it one more push.” Visit onemorepushafrica.com for trustworthy content around vaccinations and the virus and to let us know what you are keeping your mask up for. Follow the #OneMorePushAfrica conversation on social media. Apexnewsgh.com/Ghana/Ngamegbulam Chidozie Stephen Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 05555568093