The Chief Executive Officer of the Consumer Protection Agency (CPA), Kofi Owusu Hene, widely known as Kofi Kapito, has sounded a clarion call to DSTV and GOtv subscribers: Switch off your services in protest against soaring subscription fees.
After weeks of engaging with frustrated subscribers, Mr. Kapito revealed that the CPA’s offices have been inundated with complaints about the rising cost of pay-TV, which many Ghanaians now find unaffordable. Despite the Minister for Communications’ attempts to mediate, the prices remain stubbornly high.
“Consumers have the right to protest unfair business practices. If subscribers switch off their DSTV and GOtv services, these companies will be forced to listen and review their prices,” Mr. Kapito declared.
He pointed to powerful examples of consumer boycotts in Nigeria and the United States, underscoring that when customers unite, their collective action can spark real change. “Ghanaians should use this tool to demand fair prices,” he urged.
According to the CPA, the boycott aims to send a clear message to service providers that subscribers are dissatisfied with the current prices. It also seeks to compel companies to reassess their pricing strategies and promote fair business practices, ultimately safeguarding the interests of consumers.
While describing the move as bold but necessary, the CPA stressed that the power to influence business decisions rests in the hands of subscribers. The agency is confident that coordinated action will create enough pressure to secure more affordable subscription costs for Ghanaians.
Source: Apexnewsgh.com
