As part of their annual event, the Staff of MTN allocates 21 days in June every year, to provide voluntary services to their clients and communities as part of the company’s ideology to give back to society.
For the year 2023, In the Upper East Region, the staff of MTN has focused their interest more on training Startups in dressmaking, smug weavers, and craft dealers within the regional capital Bolgatanga.
Addressing the media, Martin Yaw Kumobah, MTN Upper East Regional Manager said: “This year, we targeted the dressmakers, smug weavers, and craft dealers because we believe these categories of business people are doing a lot but people are not hearing from them, so we want to impact their effort to enable their product of goods and services seen across the globe”.
“So this year, we have chosen to educate these people I have mentioned on how to use social media to send their product of goods and services out to the world to enable them to increase their customer base”. He said
“We are also interested in how they manage their customers, we also offer them training on how they will better handle their customers and also grow their customer base because, without a customer base, there is no business. We realized that they need a lot of customer skills to be able to increase their customer base”.
“We also give them basic training on how to manage their finances. How to look at their capital and draw a budget and as well, what they can do to increase their revenue”.
According to Mr. Kumobah, it is in the interest of MTN to move its customer base into the digital arena because the world is going digital.
“We are doing a lot towards that space. So, we want our customer to also move towards that direction”
Meanwhile, Stephen Maldima manager of Dansyn Innovation Social Organization (ISO) described Dansyn as a business hub located in Bolgatanga in the Upper East Region that specializes in training and skill development in information technology (IT) and entrepreneurship with the objective of making an impact on the community in which we operate while enhancing the economic and social status of the people.
Taking the artisans through digital marketing, Mr. Maldima said most businesses are suffering because they don’t understand the benefit social media can offer to their businesses. Facebook, Twitter, Instagram, and some other social media platform are some of the resources they can use to increase sales and moved on with their businesses.
However, also advised the startups always to create their accounts with a protected password and save it where they can easily find it.
Beneficiaries who spoke to the media after the digital marketing training exercise expressed satisfaction and as well extended their gratitude to MTN for such an opportunity.
Indeed, they confessed the training is an opener to them when it comes to their businesses.
Apexnewsgh.com/Ghana
Please contact Apexnewsgh.com on email apexnewsgh@gmail.com for your credible news publications. Contact: 0256336062
