A market survey conducted in the Bolgatanga Municipality to ascertain the availability of the Piccadilly Biscuits on the market during the Christmas and New Year festivities revealed that lovers of the product complained of unavailability on the market.
Piccadilly Biscuits have come to define the spirit of Christmas in the country and this year is no exception. In all activities that come with the yuletide, there is nothing more interesting to see than how children react to the arrival of the Piccadilly biscuit. Interestingly, Christmas time is when we see lots of Piccadilly products flooding the market with people’s favorite being the same round biscuit in two packs in a violet box.
Sarah Dubure a contributor with Apexnewsgh.com visited four supermarkets in the Bolgatanga Municipality to find out if the product was in stock. The secretary of the Rain Inn supper market, Madam Irene Nyarko said the order made for the Piccadilly biscuit was limited, compared to that of previous years because they anticipated that patronage would be slow because of the elections.
At the Daily Needs Supermarket, the product had been discarded because they had gotten to the end of life and did not put in a request for the product. The manager of the Bolgatanga branch of MELCOM, Edward Teye, disclosed that they are yet to receive their stock of the product they requested, admitting that the demand for the product is high. Meanwhile, at the REINSAMIRA Daily Ventures shop, a senior sales girl, Firdaus Azongo, indicated that the last stock of the new brand of biscuit had been sold out, while some of the old brands was still on the shelves. With the anxiety associated with the election now over, it is hoped that generally patronage of the product will go up for shop attendants to cash in on whiles lovers of the Piccadilly Biscuit will savor the product in the New Year celebration.
On Monday, August 24 this year, the Piccadilly Biscuit Limited inaugurated a nine million Cedis Plant to introduce a new digestive biscuit with the same ingredient as the imported one at a lower cost.
Apexnewsgh.com/Ghana/Contributors Prosper Adankai and Sarah Dubure
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